Our Board

Roberto Pietrobon

Founder & Managing Director
More than ten years ago Roberto found his passion working in health as a founding member of a dental startup. Roberto’s most recent experience is with health charities where he is the Director of Partnerships & Philanthropy at Red Dust. Working with health charities have led him to explore alternative ways to financially support the delivery of prevention and support programs they provide.

Roberto commenced his career in banking and finance with Latitude Financial Services (formerly AGC part of the Westpac Group and GE). Operational roles provided the platform to succeed in sales and business development roles before his first startup experience with Maven Dental (formerly Dental Partners).

Roberto has an entrepreneurial spirit and is committed to helping improve the health of Australians.

Sue Peden AM

Chairperson & Non-Executive Director
Perhaps unusually, Sue’s skills are a combination of creative thinking and commercial realities. She co-founded, built and sold her own communications agency, holds a Commerce degree from the University of Melbourne and is a graduate and fellow of the Australian Institute of Company Directors (AICD).

Having worked in advertising and communications for over 25 years, Sue’s professional interest is focused on business and brand strategy, consumer insights and stakeholder management.
In addition to Care To Compare, Sue is Chair of Carers Victoria and a director of Leading Age Services Australia (LASA) and the Ballarat General Cemeteries.

Sue was awarded a Member of the Order of Australia (AM) in 2019 for Significant Service to Community.

Andrea Byrne

Non-Executive Director
Andrea is a senior marketer, digital strategist and consultant with 20+ years’ experience across a variety of industries – most recently at Collingwood Football Club, where she was responsible for using transformational marketing and digital strategies to drive both fan engagement and strong commercial returns.

In her agency life Andrea headed up the local healthcare division of Tribal, DDB’s global digital agency – one one of the pioneers of digital marketing consulting almost 15 years ago. Andrea has a unique combination of a traditional marketing/advertising background and extensive digital marketing, strategy and technology experience. She is particularly passionate about health and wellness, and is a strong advocate of using digital channels to drive superior customer experiences.

Andrea holds a Master of Business Administration from Charles Sturt University.

Frank Zinghini

CFO & Company Secretary
Frank is currently one of the Senior Managers at The Field Group, an accounting practice that specialises in assisting small to medium businesses with all stages in the business life cycle.

Frank has a wealth of knowledge and experience in financial and operations management gained over the last decade in positions he’s held both in industry and public practice. He has developed a passion for helping to achieve lasting positive outcomes for the businesses he works with.

A lifelong lover of all things tech, Frank applies this to his profession by leveraging the latest and greatest technologies to help his clients gain in-depth insight into their performance.

Frank is a firm supporter of a number of causes particularly in healthcare and education advocacy.

Claire Ravesteijn

Advisory Board
Claire is an executive at Westpac Group with over 25 years of global experience delivering business transformation and strategic change initiatives for large portfolios or programs in a variety of industries. Claire strives to achieve success and deliver outcomes in a complex environment through rapidly identifying problems and pinpointing solutions to exceed customer expectations and deliver great outcomes.

She has a passion for leading high performing teams in today’s fast-paced constantly changing environment. Claire has been instrumental in leading and developing teams by transforming people’s careers taking a strengths-based approach with team members to achieve their potential. 


Advisory Board
Audrey is an executive at Westpac Group with broad experience in Product, P&L management, organisational transformation, digital strategy, value chain and risk management and brings a newer world approach in delivery with a mix of capability in customer journey and lean startup approach to.

With a strong passion in delivering what matters to customers, Audrey is equally passionate about building purposeful and commercially sustainable businesses. Audrey is a strong advocate for the people, who are the building blocks of any successful business and is focused on creating working environments that are not only challenging but rewarding and purposeful.

Audrey holds a Masters of Business Administration from AGSM with distinction.

James Roth

Advisory Board
James is currently the Chief Customer Officer with IVE Group, a leading specialist in creative services, data-driven communications, integrated marketing, production, and distribution.

James has extensive experience working  with major brands and organisations in the UK and Australia to help improve the way they communicate with their stakeholders. James enjoys finding new innovative ways to increase engagement for the brands he works with.

James is also an Advisory Board Member of the Australian Loyalty Association, a group of individuals who are passionate about customer engagement and loyalty within an ever changing marketplace. 

Lindi Deguara

Advisory Board
Lindi is currently the Executive General Manager – Corporate Services & Company Secretary with MPC Group, a leader in construction and related services for the energy and resources sector. As part of MPC Groups general management team, Lindi applies her technical and practical knowledge to ensure good corporate governance and manage the company’s key commercial frameworks relating to work winning, risk and opportunity and procurement.

Lindi is a qualified solicitor and company director who commenced her career advising private clients on construction disputes, but has spent the past decade in house providing practical commercial solutions to a variety of national and global, private and public sector entities, including Golding Contractors, Connell Wagner (now Aurecon) and Ansaldo STS.

Lindi is passionate about giving back to the community. She holds a voluntary non-executive directorship at Golden West Apprenticeships Ltd, and regularly tutors at QUT in Urban Development Law.